Vape Juice & E-Liquid UK

There isn't one. E-liquid and vape juice are two names for the same product, the liquid your vape kit turns into vapour. You'll also see it called e-juice or vape liquid. The terminology varies by brand and habit, but the contents are identical. Every bottle contains the same four possible ingredients: vegetable glycerine, propylene glycol, food-grade flavouring and optionally nicotine. What actually matters is the format, the VG/PG ratio and nicotine strength. Browse our full e-liquid range and pick by format and strength rather than by what the label calls it.

For pod kits, nic salts in a 50/50 VG/PG base are almost always the right answer. Pod kits run between 10 and 25 watts and use small mesh coils with tight wicking. Thin 50/50 liquid flows through those coils properly, so you avoid dry hits. Nicotine strength should sit at 10mg or 20mg, because the lower vapour volume from a pod can't carry much at 3mg. Brands like Elfliq, Bar Juice 5000, Elux Legend. Avoid high-VG shortfills in a pod.

Match the strength to your previous smoking habit and your device. If you smoked 20 or more a day, start at 20mg nic salts in a pod kit. If you smoked 10 to 15 a day, 10mg or 20mg nic salts both work. Light or social smokers can usually start at 10mg nic salts or 6mg freebase in a slightly bigger kit. For sub-ohm tanks running shortfills, 3mg is by far the most common, because the larger vapour volume carries plenty of nicotine even at low concentration. The goal is staying off cigarettes, not chasing the lowest number. Step down gradually when you're ready.

Nic salts are a form of nicotine treated with an acid, usually benzoic acid, that makes high-strength nicotine feel much smoother on the inhale. Freebase nicotine at 20mg can feel harsh and scratchy. Nic salts at the same 20mg feel soft enough to vape comfortably, which is why pod kits and starter devices use them almost exclusively. The nicotine also absorbs a little faster, so cravings settle quickly. Most nic salts come in 10ml bottles at 10mg or 20mg, in a 50/50 base. Brands include Elfliq, Bar Juice 5000, Elux Legend.

Yes, shortfills are sold completely nicotine-free. That's how they get around UK TPD rules, which cap nicotine-containing bottles at 10ml. By selling the flavoured base separately from the nicotine, brands can offer 50ml or 100ml bottles legally. Each shortfill bottle is deliberately underfilled, leaving space for you to add one or more 10ml nic shots and shake to mix. A standard 10mg nic shot in a 50ml shortfill produces roughly 3mg final strength. If you'd rather vape your shortfill without nicotine, you can absolutely do that. Browse our shortfill range and pair it with a nic shot.

Adding a nic shot is straightforward. Take the cap off your shortfill bottle. You'll notice it isn't full, because the empty space is there for the nic shot. Open your 10ml nic shot, usually 18mg or 20mg, and squeeze the whole thing into the shortfill. Put the cap back on tightly and shake for a good 30 seconds to mix the nicotine evenly through the base. The maths is simple: one 10mg shot into a 50ml shortfill gives roughly 3mg. Two shots into a 100ml shortfill gives 3mg. Reputable brands print the recommended nic shot quantity on the bottle.

VG/PG ratio is the proportion of vegetable glycerine to propylene glycol in your e-liquid. VG is thick and produces vapour. PG is thinner, carries flavour and gives the throat hit. The ratio tells you what kind of device the liquid is built for. A 50/50 ratio is balanced and thin enough to wick through small pod coils, so it suits any pod or starter kit running under 25 watts. Most nic salts and 10ml freebase liquids are 50/50. A 70/30 high-VG ratio is thicker and built for sub-ohm tanks running 30 watts or above. Most shortfills are 70/30. Match the ratio to the device.

We'd advise against it. High-VG liquid is too thick to wick properly through the small mesh coils used in modern pod kits. When the liquid can't reach the coil fast enough, the cotton dries out, the coil overheats, and you get a dry hit followed by a burnt taste that ruins the pod. The right answer for pod kits is 50/50 liquid, which is the standard ratio for nic salts and most 10ml freebase bottles. If you've got a high-VG shortfill you really want to use, it needs to go into a sub-ohm tank running at 30 watts or higher. Stick to 50/50 in pods and you'll save money on replacement coils too.

Keep bottles in a cool, dark place, away from sunlight and heat. A drawer, cupboard or shelf indoors works fine. Heat and light break down nicotine and flavour over time, which is why a bottle left in a sunny window or hot car can taste flat after a few weeks. Keep the cap tightly sealed when not in use. Sealed e-liquids have a shelf life of around two years from manufacture, printed on the bottle. Once opened, aim to use it within six to twelve months for best taste. Keep all e-liquid and nic shots well out of reach of children and pets. Lockable storage is sensible in any household with kids around.

UK rules for nicotine e-liquid sit under the Tobacco Products Directive, known as TPD. There are three main limits. First, nicotine strength can't exceed 20mg per millilitre, whether freebase or nic salt. Second, any bottle containing nicotine has to be 10ml or smaller. That's why shortfills exist. Third, refillable pods and tanks are capped at 2ml capacity. Beyond the limits, TPD requires child-resistant caps, tamper-evident seals, full ingredient disclosure and clear nicotine warnings. The June 2025 disposable ban removed single-use disposables from sale entirely. Everything we sell is TPD-compliant and sold strictly to adults aged 18 and over.